Vance Packard – Google him.
A while back, the paper towel people came up with a great idea: pick-a-size. They started perforating their sheets at half size. This, I felt, was a great boon to us paper towel users. Almost always, unless the dog has made a mess on the floor, I only need half a sheet of paper towel. Suddenly my paper towel rolls were lasting almost twice as long!
It seems that it didn’t take long for the paper towel people to notice this. I opened a new roll yesterday and tore off “half a sheet”. It was a good two inches wider than the old “half sheet”.
