Not too long ago, my wife brought me a draft of a marketing brochure that she was going to have printed up. It had lots of good information in it, but the most eyecatching summaries and titles didn’t stand out as strongly as I felt that they should.
“Your topics and bullets need to be punchy,” I said, “You’ve got to grab people’s eyeballs.” “Humpf,” she replied.
This weekend she was standing behind me as I was adding a blog entry. “Alien death ray strikes Louisville?!?” she exclaimed. “See?” I said. “That’s punchy.”
Garden addition: Golden Bush squash, $3.17.
